We’ve all heard about companies that are "Best in the World," but have you ever thought about your company being Best for the World?
Being clear on the value of your offer, and why others should buy from you, is the fundamental job of your Unique Value Proposition.
Price. Quality. Speed. This triad is a concept commonly introduced to clients of art and design industries, and it applies to any service business
Looking to competitors for inspiration can be useful, but innovation will always have a greater impact. To differentiate your business follow these 5 Steps to Becoming an Innovator.
Your business is like a sandbox in a playground full of sandboxes. So, just how inviting is your 'sandbox?'
In the context of your relationship with time, where do you normally ‘hang out?’ In the past, present or future?
Your most invigorating opportunities will only present themselves when your Pitch, Positioning and Packaging are actively in sync.
... you only truly feel successful when your personal circumstances align with your unique goals, values, and beliefs.
Take a moment to look ahead, and think about what’s possible and what’s probable for you this year. How does it feel to you? Stressful? Discouraging? Same old? Inspiring? Exciting? Where do you land on the spectrum?
As little as a decade ago, information was power, and our careers hinged on our ability to access and process the information that was critical to our business success.
In working with my clients over the past decade, I've discovered that those with the most success understand and apply Five Basic Truths that keep them focused on generating results ...
If you've convinced yourself that 'differentiation' is a buzz word and a concept that has failed to generate any significant results for your business, you may be overlooking the transformative distinction between Marketing differentiation vs. Strategic differentiation.
Having worked with many wealthy clients, we have found that true success is so much more. It has dimension and depth based on 4 critical components.
Our business is our platform, our stage, and our portal through which we can step into our best self.
Professional Services industries have significant potential built right into their business. When service is truly at the heart of your work, your business will thrive. The problem is, many professional service providers are more focused on delivery than service and their business results show it.
By actively enabling your clients to refer to you, you can generate a predictable and steady flow of referrals ... and, who wouldn't want that?!
When is the right time to ask for a referral? What is the right way to ask for a referral? How can I improve my technique in asking for referrals?
What used to work just isn’t working well anymore.
A Unique Value Proposition. You know you need one. And you've tried. But for whatever reason, that highly-coveted UVP doesn't come easily to you. And when you've tried in the past, it sounded cheesy and felt disingenuous.
Success doesn't just instantaneously materialize out of thin air; however, it can certainly appear to happen suddenly.
When we work with others, we often discover that not everyone plays the game the same way we do. This often results in conflict and tension so, if you want your team to perform, you really need to recognize the players you need to succeed.