We’ve all heard about companies that are "Best in the World," but have you ever thought about your company being Best for the World?
Being clear on the value of your offer, and why others should buy from you, is the fundamental job of your Unique Value Proposition.
Looking to competitors for inspiration can be useful, but innovation will always have a greater impact. To differentiate your business follow these 5 Steps to Becoming an Innovator.
Your business is like a sandbox in a playground full of sandboxes. So, just how inviting is your 'sandbox?'
As little as a decade ago, information was power, and our careers hinged on our ability to access and process the information that was critical to our business success.
In working with my clients over the past decade, I've discovered that those with the most success understand and apply Five Basic Truths that keep them focused on generating results ...