- Thinking that your product makes you different.
- Thinking that your tag line will ‘hold its own’ and differentiate you.
- Believing that you still need a brilliant idea that’s different from all others.
- Depending on the design of catchy marketing collateral.
- Counting on that ‘one-off campaign’ to do the trick, but you haven’t designed it yet.
- Settling for ‘good enough’ and believing that it will result in success.
- Thinking that you can copy your competition and just ‘do it better’.
- Defining and serving a niche market and thinking it makes your company different.
- Making big, bold statements that sound good, but which you can’t substantiate, follow-through on, or prove.
- Counting on your expertise, experience, or accreditation.
Successful, long-term Differentiation is not a singular, isolated event or idea. It is not something you are saying or selling. It is not a product or a service. It is a RESULT. Yes, the result of something that you are doing.
Here is our official definition:
Differentiation is the result of a client-centric strategy that includes the core elements of Value, Impact and Significance and, over-time, is ultimately acknowledged by your clients as something remarkable.
- Michèle Soregaroli, Differentiation Coach
How does your business measure up? What can you do differently right now to get on track and reach your own Success, Differently?