Transformation Catalyst excels at helping entrepreneurs and small business owners achieve true success. In this video, Brian Soregaroli discuss why we enjoy working with these key decision makers and how we can help business owners take their small business to the next level.

Contact us today to learn more about our 3-Phase SMART Business Success Program.

Differentiation is the key to long-lasting business success and any one of us can create it in our business. Simply being Different is a lot harder and much less effective than being Differentiated. Have you made this distinction?

At one time, at a time not so far away, it was a lot easier to be different and stand out. There were fewer players in the market. The markets were smaller, and less global, and competitors from other markets were less inclined to be competing with you on your home turf. Communities were more loyal and patrons were less fickle. Remember the good ol' days?

But wow! How things have changed! Today, with the simplification of technology, the globalization of business, and the easy access to information, it has become virtually impossible to stand out, in any crowd, let alone at home. This reality has hit the small business community especially hard. How do you even begin to thrive, let alone succeed in this environment?

How much time has been invested in complicated and apparently thorough business plans? And how many of those are actually implemented? I can’t even begin to imagine how much time, money and resources have been invested in the creation of now dead-on-the-shelf business plans, in the name of creating great businesses.

Doesn’t that beg the question...what is the value, I mean the real, tangible, results-proven value of a comprehensive, multi-page business plan?

I would argue that it’s pretty limited for entrepreneurial and small business ventures. Unless you’re seeking financing or are leading a huge organization with a Board to report to and Stakeholders to inform and appease, don’t waste your time. A business plan is just another way to be busy but not productive.

Michèle and Brian Soregaroli, founders of Transformation Catalyst, talk about what led them to start their new business venture together as a husband wife team and the values that continue to drive their business and relationship.

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Michèle Soregaroli is a member of the BC Forum for Women Entrepreneurs.  Recently, she became involved in their FWE Mentor Program.

As a mentor, Michele has been assigned a wonderful mentee who now has the benefit of learning from Michele's breadth of knowledge and work experience.  Likewise, Michele gets the chance to learn and give back to this growing network of women entrepreneurs.