The lilac is the king of marketing in the plant world.

Imagine a lilac bush abuzz with dozens of bees.  That’s what I see every day out my front window at this time of year, with the lilac flowers in full bloom … and it got me to wondering.

Why does this lilac bush get so much focused attention, while the other plants in the same garden get little more than a passing interest from a few individuals?  And how does this buzziness relate to marketing a business?

On June 20^th, Transformation Catalyst participated in the Stancombe Invitation Golf Tournament. The Stancombe Invitational is the St. George’s School annual golf tournament. It is the signature sporting event for the Saints community as it attracts parents, Georgians, faculty and staff, students, and friends.

Transformation Catalyst was proud to have sponsored the “Hole-in-One” prize. It was great day for golf and a worthy cause as the funds raised went towards St. George’s Endowment Fund as well as other initiatives.

Three simple principles: Clarity. Focus. Action.

We’ve already covered Clarity and Focus. Today, it’s about Action.

There are no secrets when it comes to Action. As Nike says, "Just Do It".  If you want results, big, meaningful and powerful results, you need to stay in clear and focused action. Here are a few tips to help with that:

Clarity.  Focus. Action.

That’s it.  Simple.

If you follow these 3 core principles, your business will thrive. If you don’t, your business is at risk.  The first step is to get Clarity.  From that first step, you will be clear on what you stand for and you will be ready to Focus.

With a clear understanding of your values, commitments, philosophies, and your style, you are now ready to define the way, and the extent to which, you want to bring your value to your market. Now that you know what you’re all about, you can establish a high-impact, far-reaching, Big Game Objective that is consistent and aligned with you!

Clarity. Focus. Action.

That’s it.  Simple.  If you follow these 3 core principles, your business will thrive. If you don’t, your business is at risk.

Let’s talk about clarity first.

There are any number of reasons for starting a business and embarking on the entrepreneurial adventure. Your reasons are your own...but, for your grand adventure to continue, to thrive and to bring you true success, you must, absolutely must, have clarity. That clarity brings confidence; it fuels your passion, inspires your potential and keeps you in the game.

So what do I mean when I say, “Clarity?”