Michèle Soregaroli explains what "differentiation" means to Transformation Catalyst. We help our clients differentiate based on quality execution and personality - not on price. We can help you find your big game so that you achieve true Success, Differently!

Contact us today to learn more about differentiation strategy and our 3-Phase SMART Business Success Program.

I recently came across an interesting blog post by preeminent business author, Seth Godin (of ‘Purple Cow’ fame), on increasing efficiency in small businesses.

He advises that by having a technical expert watch you work for an hour (someone who is intimately familiar with basic, commonly used business software and tools), they will be able to make recommendations that will make you more efficient, and that these efficiencies will more than pay for the services of the expert within a week.

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How are people truly motivated? In this “RSAnimation”, writer Dan Pink discusses the science behind motivation and incentives; the findings might just surprise you. A graduate from Yale Law School and former chief speechwriter for Vice President Al Gore, Pink has written extensively about business, technology and the changing workplace.

Research has shown that we humans cannot be as endlessly manipulated as is often assumed. What this means to our topic - motivation - and its application in the management world, is that simply throwing more money at people as an incentive, will not necessarily translate into better performance or results. Incentives only work with rudimentary mechanical skills. As soon as tasks involve cognitive skills, the incentive reward system has the opposite effect. How can that be?

Brian Soregaroli discusses the process of differentiation strategy consulting and coaching. Transformation Catalyst specializes in helping business owners and executives understand why they are different from the rest of the market and what they need to do to get there.

Contact us today to learn more about differentiation strategy and our 3-Phase SMART Business Success Program.