Phase 2: Execute and Integrate Your Differentiation Strategy
SMART Business Success Program
Execution is the second phase of our SMART Business Success Program where your differentiation strategy is integrated into your business. Here, our business strategy consultant, Brian, and our differentiation coach, Michèle, will work with you and your team to integrate the learning from Phase 1 and help you create the vision for your business to push you beyond the status quo.
The Execution Phase is vitally important as it ensures your key differentiators are integrated into the fabric of your business while your quality, execution and personality are maintained.
In the Execution phase, you will:
- Clarify your "Big Game" Vision for your business
- Develop Winning Business Strategies for focused execution of your Vision
- Challenge status quo limitations in your current business practices
- Set specific Business Objectives aligned with your Differentiation Strategy
The Execution phase concludes with an introduction to the final phase of the SMART Business Success Program – Acceleration.





