Three simple principles: Clarity. Focus. Action.

We’ve already covered Clarity and Focus. Today, it’s about Action.

There are no secrets when it comes to Action. As Nike says, "Just Do It".  If you want results, big, meaningful and powerful results, you need to stay in clear and focused action. Here are a few tips to help with that:

Clarity.  Focus. Action.

That’s it.  Simple.

If you follow these 3 core principles, your business will thrive. If you don’t, your business is at risk.  The first step is to get Clarity.  From that first step, you will be clear on what you stand for and you will be ready to Focus.

With a clear understanding of your values, commitments, philosophies, and your style, you are now ready to define the way, and the extent to which, you want to bring your value to your market. Now that you know what you’re all about, you can establish a high-impact, far-reaching, Big Game Objective that is consistent and aligned with you!

Clarity. Focus. Action.

That’s it.  Simple.  If you follow these 3 core principles, your business will thrive. If you don’t, your business is at risk.

Let’s talk about clarity first.

There are any number of reasons for starting a business and embarking on the entrepreneurial adventure. Your reasons are your own...but, for your grand adventure to continue, to thrive and to bring you true success, you must, absolutely must, have clarity. That clarity brings confidence; it fuels your passion, inspires your potential and keeps you in the game.

So what do I mean when I say, “Clarity?”

The other night, Brian and I attended a seminar on Social Media. It’s one that I had been to before, but Brian had not, and I saw value in going again. I knew that the material was expected to be similar, but the presenter was different this time.

And it showed. What a difference!

In both cases, the presenters were clearly experts in their fields. They each had a wealth of knowledge about the topic. They both spoke clearly, they were animated and easy to understand. There was absolutely nothing wrong with HOW either of them presented the materials. They were both skilled and confident speakers and virtually all the same information was there...and yet, given my experience with the original presenter, the second presentation paled in comparison. The impact was dramatically different.

This month's recommended book is The Leader Who Had No Title by Robin Sharma. Robin Sharma is one of the world's most highly respected leadership experts. He is devoted to the mission of helping organizations develop people who Lead Without a Title so that they win in this period of intense change. His clients include Microsoft, GE, FedEx, IBM, Nike, NASA, Yale University, and The Young Presidents Organization. Sharma's books, such as The Monk Who Sold His Ferrari and The Greatness Guide have topped bestseller lists across the globe and have sold millions of copies in more than 70 languages.