While assumptions are a worthwhile tool to use within the right context, they can be a double-edged sword ... they can just as easily lead you astray.
Case in point: the results of your research are not at all what you expect ... and perhaps not what you want to believe. Even though you've been diligent in your planning, you're certain that the data must be wrong. Your first reaction is to question your assumptions about the design of your program.
STOP RIGHT THERE!
What is it that separates a good business from a great business? A good business adds value ... a great business ALWAYS adds value!
I was chatting with a client the other day, and he shared his insight that most business models are based on providing some sort of value (or at least the perception of value) to the marketplace, but that mostly the value is fleeting and businesses are able to hide behind a veil of imperfect information. That is, they know what effort and cost it takes to provide the service, but their clients don't really have a way to know that information, and rely on their trust in the service provider to believe that they are getting good value for their investment.
Transformation Catalyst excels at helping entrepreneurs and small business owners achieve true success. In this video, Brian Soregaroli discuss why we enjoy working with these key decision makers and how we can help business owners take their small business to the next level.
Contact us today to learn more about our 3-Phase SMART Business Success Program.
How much time has been invested in complicated and apparently thorough business plans? And how many of those are actually implemented? I can’t even begin to imagine how much time, money and resources have been invested in the creation of now dead-on-the-shelf business plans, in the name of creating great businesses.
Doesn’t that beg the question...what is the value, I mean the real, tangible, results-proven value of a comprehensive, multi-page business plan?
I would argue that it’s pretty limited for entrepreneurial and small business ventures. Unless you’re seeking financing or are leading a huge organization with a Board to report to and Stakeholders to inform and appease, don’t waste your time. A business plan is just another way to be busy but not productive.
Michèle and Brian Soregaroli, founders of Transformation Catalyst, talk about what led them to start their new business venture together as a husband wife team and the values that continue to drive their business and relationship.
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