The road to success is littered with vehicles that have been driven into the ditch and abandoned at the roadside.

But they might not have crashed or given up before they reached their goal if they had known what is missing from most failed initiatives and false starts.

Business coaches and self-help gurus are more than willing and able to walk you through their system or process on ‘HOW’ to become successful.  They attempt to fill the knowledge gap between those who have experience doing something, and those who want to know how to do it.

But these processes often gloss over the most important part of the process.  They trivialize it as if it is a given that you have it nailed down.  Because their processes start at how...

  • How to run your business.
  • How to market your products or services.
  • How to sell without selling.

And the list goes on.

Now don't get me wrong.  These are often great resources that can help you tremendously in getting where you want to go.

Assuming, of course, that you are clear on where you want to go.

And that's the catch, isn't it?  A process focused on ‘how’ is only effective if first you clearly define 'what' sets you apart from the crowd.

That’s what is missing from most failed initiatives and false starts.

WHAT is missing.  Literally.

  • What do we do in our business that releases our passion?  Our effortless creativity?  Our greatest value?
  • What makes us compelling to our desired market?
  • What drives us to strive for success in our lives?

These questions are at the core of why we do what we do.

More often than not, business initiatives fail because the answers to these 'WHAT' questions need to come before ANY meaningful effort is made toward advancing your business.

And at the core of using this line of questioning to guide you to success lies the question, “What, exactly, is ‘success?’

If you asked a room full of people what it means to them, you’d get a room full of different answers.  There would be some common themes, but at the end of the day, there is really only one definition that really matters... and that, of course, is YOUR definition.

And that is the point.

It is your definition of success that guides your actions and informs your decisions, after all.  And that is what has led you to where you are in your business and your life, today.

So, what DOES success mean to you?

Start with the answer to that question.  Then dig deeper with the other 'What' questions, above, to define the signposts that will guide you down your own road to success.

Wishing you clarity and focus in all you do,

- Brian