One of the greatest desires of all humans is to belong. This drives our decisions and influences our behaviour ... and often results in an aversion to taking risks.

The problem is that people often desire to belong to a community based on the qualities that they admire in others, but that does not support their individuality. By pursuing a sense of belonging within that community, people choose to hide their true selves and display only those qualities that they have decided will be acceptable to that community. They begin to behave according to the rules of engagement that they deem necessary to belong to that community.

It doesn’t take too long before they feel alone, even though they are surrounded by people.  They lose touch with their instincts and follow the crowd.

In business, this translates directly into results. If you aren’t getting the results you want, there’s a good chance you’re not following your instinct, but rather your brain.

Too many business owners are caught in this quagmire of compromise.

Countless business owners can't identify or don't value what makes them unique. In an effort to 'build it right,' they read all the business manuals, they look over their shoulder for inspiration from their competition, they compromise on too many things to serve too many people, and eventually, they no longer know what they think and they behave accordingly ... they are unfocused, inconsistent, and ineffective.

Differentiation is the beginning. It honours your individuality. It builds on that which is meaningful and fulfilling for you. It creates a platform that guides you to self-expression in a way that serves a community that shares what you value. It is the first step to freedom… and the first step to success.

I'll leave you with the poem, below. It’s a great reminder that risk is worth the risk.

May you risk regularly and wisely and risk reaching your own Success, Differently.



Author Unknown

To laugh is to risk appearing a fool.
To weep is to risk appearing sentimental.
To reach out to another is to risk involvement.
To expose your feelings is to risk rejection.
To place your dreams before the crowd is to risk ridicule.
To love is to risk not being loved in return.
To go forward in the face of overwhelming odds is to risk failure.

But risks must be taken.
Because the greatest risk of all is to risk nothing.
The person who risks nothing, does nothing, has nothing and is nothing.

He may avoid suffering and sorrow.
But he cannot learn, he cannot feel, he cannot change, he cannot grow.
And he cannot love.

Chained by his certitudes, he is a slave.
Only the person who risks is truly free.