We’ve all heard about companies that are "Best in the World," but have you ever thought about your company being Best for the World?
Like 'Fair Trade' is to coffee, the Certified B Corporation is a new corporate standard that is creating benefit for all. You are likely already familiar with companies like Patagonia, Method and Ben & Jerry’s, among others shown in the graphic, below. But are you aware of the extent to which they are using the power of business to address social and environmental problems?
These are among some of the most well-known Certified B Corporations, and today, we are proud to announce that we can count Transformation Catalyst among them. We were recently certified, and have joined this growing movement of change makers around the world that are using business as a force for good.
Becoming a Certified B Corporation (the first Professional Coaching Company to be certified in Canada!) has been one of the most challenging and rewarding experiences we have had since launching Transformation Catalyst over 10 years ago. It has been an exciting, inspiring and deeply humbling journey!
We became a B Corporation because we have a simple philosophy that guides us in everything we do:
We believe that businesses are at the heart of all communities.
More than most individuals, businesses have massive potential to do great things. Businesses have influence, voice, leverage, and the ability to scale impact. They provide us with the opportunity to experience a sense of achievement, fulfillment, contribution and community. And, they are our home away from home, the foundations that support our families, the places that nurture our friendships, the portals for growth and learning, and the outlets for our dreams.
This is why we do what we do. To inspire and guide like-minded influencers, entrepreneurs and executives like you as you navigate these waters and build great businesses that strengthen our communities.
For us, that’s what the B Corp community is all about:
Inspiration. Community. Accountability. Responsibility.
This official certification challenges us to consistently increase value to all stakeholders with rigorous performance standards that are both comprehensive and transparent. These commitments are outlined in the 'Declaration of Interdependence' that is at the core of being a B Corp. (see below)
What does this mean to you, our clients?
Transformation Catalyst is committed to equipping influencers like you with powerful perspectives that expand your impact. Our work in helping entrepreneurs reach new levels of success and fulfillment goes beyond bottom line profit, public recognition and peer accolades. It goes right to the heart of the matter … that which matters most to you. The founder. The inspiration behind the vision. The leader of the change. Our work is focused on inspiring you to embrace your individuality and supporting your business to be authentically great for the world, in your own vision, on your own terms.
We are proud to work with entrepreneurs like you who seek to improve the world around you. We salute you for your commitment to doing great work on your own terms.
To us, that’s Success, Differently.
- Brian & Michèle
About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business. Learn more at www.bcorporation.net.
(B Corp certification is distinct from the benefit corporation form of business that is legislated in many U.S. states.)