In working with my clients over the past decade, I've discovered that those with the most success understand and apply Five Basic Truths that keep them focused on generating results ...
If you've convinced yourself that 'differentiation' is a buzz word and a concept that has failed to generate any significant results for your business, you may be overlooking the transformative distinction between Marketing differentiation vs. Strategic differentiation.
Having worked with many wealthy clients, we have found that true success is so much more. It has dimension and depth based on 4 critical components.
Our business is our platform, our stage, and our portal through which we can step into our best self.
Professional Services industries have significant potential built right into their business. When service is truly at the heart of your work, your business will thrive. The problem is, many professional service providers are more focused on delivery than service and their business results show it.
By actively enabling your clients to refer to you, you can generate a predictable and steady flow of referrals ... and, who wouldn't want that?!
When is the right time to ask for a referral? What is the right way to ask for a referral? How can I improve my technique in asking for referrals?
What used to work just isn’t working well anymore.
A Unique Value Proposition. You know you need one. And you've tried. But for whatever reason, that highly-coveted UVP doesn't come easily to you. And when you've tried in the past, it sounded cheesy and felt disingenuous.
Success doesn't just instantaneously materialize out of thin air; however, it can certainly appear to happen suddenly.
When we work with others, we often discover that not everyone plays the game the same way we do. This often results in conflict and tension so, if you want your team to perform, you really need to recognize the players you need to succeed.
Each of us has our own criteria for deciding what to spend our money on, so when it comes to engaging with prospects and clients, matching what is valued makes dollars ... and sense.
I haven't done the Grouse Grind since last summer ... and before that, I hadn't done it in about 15 years. So, last year when I decided (reluctantly, I have to admit!) to give it a go, I was truly happy to get to the top in a respectable time.
Business differentiation is one of those ethereal concepts that remains elusive to most business owners. We already know that differentiation is both necessary and doable, and yet, try as we might, we still struggle to achieve it.
The road to success is littered with vehicles that have been driven into the ditch and abandoned at the roadside. But they might not have crashed or given up before they reached their goal if they had known what is missing from most failed initiatives and false starts.
Networking is your opportunity to be a memorable influencer. Your time is valuable and finite. Use it wisely.
In any sector, there may be a half-a-dozen criteria by which clients and prospects might assess the offer of a particular business. However, the trick in any business is to focus your efforts on those areas where you truly shine.
One of the greatest desires of all humans is to belong. This drives our decisions and influences our behaviour ... and often results in an aversion to taking risks.
While assumptions are a worthwhile tool to use within the right context, they can be a double-edged sword ... they can just as easily lead you astray.
What is it that separates a good business from a great business? A good business adds value ... a great business ALWAYS adds value!
Differentiation is the key to long-lasting business success and any one of us can create it in our business. Simply being Different is a lot harder and much less effective than being Differentiated. Have you made this distinction?