The formula for implementing new ideas is simple:
Start project. Work on project. Complete project.
But it rarely works out this way. And the cumulative impact on morale, credibility, progress and corporate culture can be devastating over time. So, consider these...
Your most invigorating opportunities will only present themselves when your Pitch, Positioning and Packaging are actively in sync.
While assumptions are a worthwhile tool to use within the right context, they can be a double-edged sword ... they can just as easily lead you astray.
We love Differentiation! When done well, differentiation is a pleasure to experience.