Business differentiation is not about highlighting what makes your offer different. That would be marketing differentiation. Differentiating your business is about ...
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The formula for implementing new ideas is simple:
Start project. Work on project. Complete project.
But it rarely works out this way. And the cumulative impact on morale, credibility, progress and corporate culture can be devastating over time. So, consider these...
Being clear on the value of your offer, and why others should buy from you, is the fundamental job of your Unique Value Proposition.
Price. Quality. Speed. This triad is a concept commonly introduced to clients of art and design industries, and it applies to any service business
If you've convinced yourself that 'differentiation' is a buzz word and a concept that has failed to generate any significant results for your business, you may be overlooking the transformative distinction between Marketing differentiation vs. Strategic differentiation.