Business differentiation is not about highlighting what makes your offer different. That would be marketing differentiation. Differentiating your business is about ...
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If you've convinced yourself that 'differentiation' is a buzz word and a concept that has failed to generate any significant results for your business, you may be overlooking the transformative distinction between Marketing differentiation vs. Strategic differentiation.
Our business is our platform, our stage, and our portal through which we can step into our best self.
A Unique Value Proposition. You know you need one. And you've tried. But for whatever reason, that highly-coveted UVP doesn't come easily to you. And when you've tried in the past, it sounded cheesy and felt disingenuous.
Business differentiation is one of those ethereal concepts that remains elusive to most business owners. We already know that differentiation is both necessary and doable, and yet, try as we might, we still struggle to achieve it.
In any sector, there may be a half-a-dozen criteria by which clients and prospects might assess the offer of a particular business. However, the trick in any business is to focus your efforts on those areas where you truly shine.
One of the greatest desires of all humans is to belong. This drives our decisions and influences our behaviour ... and often results in an aversion to taking risks.
What is it that separates a good business from a great business? A good business adds value ... a great business ALWAYS adds value!
"A slow strategy of genuine differentiation eventually achieves more than a fast-track but short-lived cloning of the market leader." -@Nnaniquism
“You were born an original. Don’t die a copy.” – John Mason
What makes you different? Before continuing with the article below, take a moment to consider how you might answer that question for your business or service.
Focus on one idea at a time. Repeated, small successes culminate in exceptional results over time.