The people with whom you associate influence your business success in ways both subtle and profound. And it is best to invest your time and energy wisely because these ...
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unique value proposition
Being clear on the value of your offer, and why others should buy from you, is the fundamental job of your Unique Value Proposition.
A Unique Value Proposition. You know you need one. And you've tried. But for whatever reason, that highly-coveted UVP doesn't come easily to you. And when you've tried in the past, it sounded cheesy and felt disingenuous.