Business differentiation is not about highlighting what makes your offer different. That would be marketing differentiation. Differentiating your business is about ...
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Business strategy
Performance goals inspire you to stretch yourself, but progress goals are what get you across the finish line.
Have your goals been designed to nurture your inspiration and support you to stay in action?
If you’re not sure, keep reading to discover how...
We have all have had “one of those days”. You started off strong, but nothing went as expected. You felt like the better part of your day was wasted. You found yourself contemplating a complete shift, an overhaul or early retirement. Again.
Hold on. Wait. What just happened??
When you get blindsided like that, what you need is some ...
Looking to competitors for inspiration can be useful, but innovation will always have a greater impact. To differentiate your business follow these 5 Steps to Becoming an Innovator.
Your business is like a sandbox in a playground full of sandboxes. So, just how inviting is your 'sandbox?'
In the context of your relationship with time, where do you normally ‘hang out?’ In the past, present or future?
Your most invigorating opportunities will only present themselves when your Pitch, Positioning and Packaging are actively in sync.
... you only truly feel successful when your personal circumstances align with your unique goals, values, and beliefs.
Take a moment to look ahead, and think about what’s possible and what’s probable for you this year. How does it feel to you? Stressful? Discouraging? Same old? Inspiring? Exciting? Where do you land on the spectrum?
As little as a decade ago, information was power, and our careers hinged on our ability to access and process the information that was critical to our business success.
In working with my clients over the past decade, I've discovered that those with the most success understand and apply Five Basic Truths that keep them focused on generating results ...
If you've convinced yourself that 'differentiation' is a buzz word and a concept that has failed to generate any significant results for your business, you may be overlooking the transformative distinction between Marketing differentiation vs. Strategic differentiation.
Professional Services industries have significant potential built right into their business. When service is truly at the heart of your work, your business will thrive. The problem is, many professional service providers are more focused on delivery than service and their business results show it.
By actively enabling your clients to refer to you, you can generate a predictable and steady flow of referrals ... and, who wouldn't want that?!
When is the right time to ask for a referral? What is the right way to ask for a referral? How can I improve my technique in asking for referrals?
What used to work just isn’t working well anymore.
Each of us has our own criteria for deciding what to spend our money on, so when it comes to engaging with prospects and clients, matching what is valued makes dollars ... and sense.
The road to success is littered with vehicles that have been driven into the ditch and abandoned at the roadside. But they might not have crashed or given up before they reached their goal if they had known what is missing from most failed initiatives and false starts.
Networking is your opportunity to be a memorable influencer. Your time is valuable and finite. Use it wisely.
In any sector, there may be a half-a-dozen criteria by which clients and prospects might assess the offer of a particular business. However, the trick in any business is to focus your efforts on those areas where you truly shine.
While assumptions are a worthwhile tool to use within the right context, they can be a double-edged sword ... they can just as easily lead you astray.